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	<title>Lift &#124; Interactive advertising now &#187; Event</title>
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	<link>http://www.lift-mag.com</link>
	<description>Interactive advertising now</description>
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		<title>Magic with technology</title>
		<link>http://www.lift-mag.com/archive/7902/magic-with-technology?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=magic-with-technology</link>
		<comments>http://www.lift-mag.com/archive/7902/magic-with-technology#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:11:06 +0000</pubDate>
		<dc:creator>andbia</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral pool]]></category>

		<guid isPermaLink="false">http://www.lift-mag.com/?p=7902</guid>
		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/03/New-iPad-magic-200x146.jpg" alt="" width="200" height="146" align="left" /><pre>New iPad magic performance at MIPIM in Cannes by Charlie Caper and Erik Rosales.</pre>
<br /><a href="http://www.lift-mag.com/archive/7902/magic-with-technology">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_mobile.png" width="36" height="36" alt="" title="Mobile" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_viral.png" width="36" height="36" alt="" title="Viral" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/03/New-iPad-magic-200x146.jpg" alt="" width="200" height="146" align="left" /><pre>New iPad magic performance at MIPIM in Cannes by Charlie Caper and Erik Rosales.</pre>
<br /><a href="http://www.lift-mag.com/archive/7902/magic-with-technology">Read all</a>]]></content:encoded>
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		<title>Flipping the Cube </title>
		<link>http://www.lift-mag.com/archive/7563/flipping-the-cube%e2%80%a8?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=flipping-the-cube%25e2%2580%25a8</link>
		<comments>http://www.lift-mag.com/archive/7563/flipping-the-cube%e2%80%a8#comments</comments>
		<pubDate>Thu, 08 Mar 2012 08:40:41 +0000</pubDate>
		<dc:creator>diesis</dc:creator>
				<category><![CDATA[Ambient]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Integrated Media]]></category>
		<category><![CDATA[scheda]]></category>
		<category><![CDATA[Starring: You]]></category>

		<guid isPermaLink="false">http://www.lift-mag.com/?p=7563</guid>
		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/03/mcdonaldsCube-200x147.jpg" alt="" width="200" height="147" align="left" /><p>The Edge of Digital Advertising</p>
<br /><a href="http://www.lift-mag.com/archive/7563/flipping-the-cube%e2%80%a8">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_ambient.png" width="37" height="37" alt="" title="Ambient" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_integratedmedia.png" width="36" height="36" alt="" title="Integrated Media" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/03/mcdonaldsCube-200x147.jpg" alt="" width="200" height="147" align="left" /><p>The Edge of Digital Advertising</p>
<br /><a href="http://www.lift-mag.com/archive/7563/flipping-the-cube%e2%80%a8">Read all</a>]]></content:encoded>
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		<title>Polar Touchdown</title>
		<link>http://www.lift-mag.com/archive/6644/polar-touchdown?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=polar-touchdown</link>
		<comments>http://www.lift-mag.com/archive/6644/polar-touchdown#comments</comments>
		<pubDate>Tue, 07 Feb 2012 22:11:34 +0000</pubDate>
		<dc:creator>andbia</dc:creator>
				<category><![CDATA[Brand the Unexpected]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Integrated Media]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[scheda]]></category>

		<guid isPermaLink="false">http://www.lift-mag.com/archive/6644/polar-touchdown</guid>
		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/02/coke_superbowl_lift-200x147.jpg" alt="" width="200" height="147" align="left" /><p>Superbowl ads: no longer a TV -thang...</p>
<br /><a href="http://www.lift-mag.com/archive/6644/polar-touchdown">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_brandedcontent.png" width="36" height="36" alt="" title="Branded Content" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_integratedmedia.png" width="36" height="36" alt="" title="Integrated Media" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/02/coke_superbowl_lift-200x147.jpg" alt="" width="200" height="147" align="left" /><p>Superbowl ads: no longer a TV -thang...</p>
<br /><a href="http://www.lift-mag.com/archive/6644/polar-touchdown">Read all</a>]]></content:encoded>
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		<title>Passin&#8217; the Pigskin</title>
		<link>http://www.lift-mag.com/archive/6624/passin-the-pigskin?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=passin-the-pigskin</link>
		<comments>http://www.lift-mag.com/archive/6624/passin-the-pigskin#comments</comments>
		<pubDate>Sun, 05 Feb 2012 23:31:07 +0000</pubDate>
		<dc:creator>andbia</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[scheda]]></category>

		<guid isPermaLink="false">http://www.lift-mag.com/archive/6624/passin-the-pigskin</guid>
		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/02/chevt-200x147.jpg" alt="" width="200" height="147" align="left" /><p>It's already touchdown for the Car Industry.</p>
<br /><a href="http://www.lift-mag.com/archive/6624/passin-the-pigskin">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2012/02/chevt-200x147.jpg" alt="" width="200" height="147" align="left" /><p>It's already touchdown for the Car Industry.</p>
<br /><a href="http://www.lift-mag.com/archive/6624/passin-the-pigskin">Read all</a>]]></content:encoded>
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		<title>Tweets Come Alive</title>
		<link>http://www.lift-mag.com/archive/5914/tweets-come-alive?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweets-come-alive</link>
		<comments>http://www.lift-mag.com/archive/5914/tweets-come-alive#comments</comments>
		<pubDate>Sun, 18 Dec 2011 23:42:38 +0000</pubDate>
		<dc:creator>andbia</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Interactive Video]]></category>
		<category><![CDATA[Real VS Virtual]]></category>
		<category><![CDATA[scheda]]></category>

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		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2011/12/okgo_cuervocold-200x147.jpg" alt="" width="200" height="147" align="left" /><p>Salt, lemon and a good shot: that's what it takes.</p>
<br /><a href="http://www.lift-mag.com/archive/5914/tweets-come-alive">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_interactivevideo.png" width="36" height="36" alt="" title="Interactive Video" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2011/12/okgo_cuervocold-200x147.jpg" alt="" width="200" height="147" align="left" /><p>Salt, lemon and a good shot: that's what it takes.</p>
<br /><a href="http://www.lift-mag.com/archive/5914/tweets-come-alive">Read all</a>]]></content:encoded>
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		<title>Eels Have Eyes</title>
		<link>http://www.lift-mag.com/archive/5596/eels-have-eyes?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eels-have-eyes</link>
		<comments>http://www.lift-mag.com/archive/5596/eels-have-eyes#comments</comments>
		<pubDate>Tue, 13 Dec 2011 09:52:05 +0000</pubDate>
		<dc:creator>diesis</dc:creator>
				<category><![CDATA[Advergame]]></category>
		<category><![CDATA[Ambient]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Mediamorphosis]]></category>
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		<category><![CDATA[Strategici]]></category>

		<guid isPermaLink="false">http://www.lift-mag.com/?p=5596</guid>
		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2011/11/b-reel_eels_3d_projection_mapping1-200x147.jpg" alt="" width="200" height="147" align="left" /><p>Snake will never be the same again</p>
<br /><a href="http://www.lift-mag.com/archive/5596/eels-have-eyes">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_game.png" width="36" height="36" alt="" title="Advergame" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_ambient.png" width="37" height="37" alt="" title="Ambient" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2011/11/b-reel_eels_3d_projection_mapping1-200x147.jpg" alt="" width="200" height="147" align="left" /><p>Snake will never be the same again</p>
<br /><a href="http://www.lift-mag.com/archive/5596/eels-have-eyes">Read all</a>]]></content:encoded>
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		<title>Run, Forrest, Run!</title>
		<link>http://www.lift-mag.com/archive/5371/run-forrest-run?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=run-forrest-run</link>
		<comments>http://www.lift-mag.com/archive/5371/run-forrest-run#comments</comments>
		<pubDate>Wed, 16 Nov 2011 21:18:39 +0000</pubDate>
		<dc:creator>tatsumakisempukyaku</dc:creator>
				<category><![CDATA[Contest]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://www.lift-mag.com/archive/run-forrest-run</guid>
		<description><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2011/11/xperiathon-200x147.jpg" alt="" width="200" height="147" align="left" /><p>And get the big prize in the bag.</p>
<br /><a href="http://www.lift-mag.com/archive/5371/run-forrest-run">Read all</a><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_contest.png" width="36" height="36" alt="" title="Contest" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_event.png" width="36" height="36" alt="" title="Event" /><img src="http://www.lift-mag.com/wp-content/themes/liftpress/icon/icon_mobile.png" width="36" height="36" alt="" title="Mobile" /><br/>]]></description>
			<content:encoded><![CDATA[<img src="http://www.lift-mag.com/wp-content/uploads/2011/11/xperiathon-200x147.jpg" alt="" width="200" height="147" align="left" /><p>And get the big prize in the bag.</p>
<br /><a href="http://www.lift-mag.com/archive/5371/run-forrest-run">Read all</a>]]></content:encoded>
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