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• Empowering a Better World. Marketers are embracing the wind of change that blows in the lives of consumers, therefore even web marketing can act as a propeller for collective development. The “human being” in all its facets is the real focus, thus pushing marketers to go beyond classical words like Consumers, Targets, etc. Brands are acting as enablers of human activities, promoting their own commercial goals in a not -so -obvious way. But this is no utopian philanthropy. Indeed, empowered consumers are the best ambassadors a Brand can ever appoint.