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Raise your cams!

For the loudest silent gig ever.

Why does it matter

1.    It took a SmartAR to make AR more human and catchy.
2.    Grammy-style figures: 460.000 fans and sales up a million bucks.

VISIT THE WEBSITE

A crowd of mesmerized teens staring at an outdoor billboard in Tokyo got us wondering what might be going on.
Believe it or not, it’s actually a concert, a four bands-event of a AR stage, all for the launch of the Sony Headphone Music Festival, introducing the new MDR-1 headphone set.
Just download the app, put your cams up facing the billboard, and let the fun begin.




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