best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close

Raise your cams!

For the loudest silent gig ever.

Why does it matter

1.    It took a SmartAR to make AR more human and catchy.
2.    Grammy-style figures: 460.000 fans and sales up a million bucks.

VISIT THE WEBSITE

A crowd of mesmerized teens staring at an outdoor billboard in Tokyo got us wondering what might be going on.
Believe it or not, it’s actually a concert, a four bands-event of a AR stage, all for the launch of the Sony Headphone Music Festival, introducing the new MDR-1 headphone set.
Just download the app, put your cams up facing the billboard, and let the fun begin.




Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs
Related
WP_Query Object ( [query_vars] => Array ( [tag__in] => Array ( [0] => 142 ) [post__not_in] => Array ( [0] => 9915 ) [showposts] => 5 [caller_get_posts] => 1 [error] => [m] => 0 [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [name] => [static] => [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => 142 [author_name] => [feed] => [tb] => [paged] => 0 [comments_popup] => [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [fields] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [ignore_sticky_posts] => 1 [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_post_meta_cache] => 1 [post_type] => [posts_per_page] => 5 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => WP_Tax_Query Object ( [queries] => Array ( [0] => Array ( [taxonomy] => post_tag [terms] => Array ( [0] => 142 ) [include_children] => 1 [field] => term_id [operator] => IN ) ) [relation] => AND ) [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => ) [post_count] => 0 [current_post] => -1 [in_the_loop] => [comment_count] => 0 [current_comment] => -1 [found_posts] => 0 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => 1 [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 7e9fb006f5be1a9dc7f8e432196c035d [query_vars_changed] => [thumbnails_cached] => [query] => Array ( [tag__in] => Array ( [0] => 142 ) [post__not_in] => Array ( [0] => 9915 ) [showposts] => 5 [caller_get_posts] => 1 ) [request] => SELECT SQL_CALC_FOUND_ROWS wp_posts.* FROM wp_posts INNER JOIN wp_term_relationships ON (wp_posts.ID = wp_term_relationships.object_id) LEFT JOIN wp_lift_languages AS ll ON wp_posts.ID = ll.pid WHERE 1=1 AND wp_posts.ID NOT IN (9915) AND ( wp_term_relationships.term_taxonomy_id IN (142) ) AND wp_posts.post_type = 'post' AND (wp_posts.post_status = 'publish') AND ll.lang LIKE "en" GROUP BY wp_posts.ID ORDER BY wp_posts.post_date DESC LIMIT 0, 5 [posts] => Array ( ) )