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Fans for Life

DJ by DNA.

Why does it matter
  1. Are we really at the point where crowdsourcing is asking for our blood?
  2. More of a representational DNA-music bond than an actual one. But check out the integrated campaign...
VISIT THE WEBSITE

Mumbai’s own electronic band Bay Beat Collective thought it was time to think about its fans’ lifetime value.
Together with JWT and Runtime Solutions, they came up with an insane idea: 8 fans, randomly selected among those who picked a favorite track on the band’s website, will receive a DNA sampling kit to be returned to the band, so that the fans’ own unique DNA sequences will be turned in music sequences.
Talk about the sound from “within”…



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