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A window scene

Some things simply belong to the future.

Why does it matter

1.    Informational, aspirational, viral: quite a home run.
2.    Creativity in computation and execution adds bubbles to a marketing mix.

VISIT THE WEBSITE

Imagine all those 307’605 cars that ran on 6th Ave between November 9th and 17th blowing no exhaust at all.
That’d be reality if we only try to visualize the future, to try and see, to imagine.
BMW comes to help with an interactive window placed downtown during the Born Electric roadshow.
A clever mix of 3D textures, car-tracking software, and cameras turned every passing car into concept i3s and i8s electric BMW cars.

Chances are, your kids are gonna want it, one day.



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