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No Parking

Invisible Vehicles Only.

Why does it matter
  1. At last, Augmented Reality is finally put in the right place.
  2. Hide and seek the viral way: seekers are players, hiders are winners.
VIDEO

Wait before you think you’ve found your perfect parking spot.
For the launch of its latest Encore SUV, Buick placed a number of “virtual” Buicks across 16 Chinese cities, with a mission and a reward.
Search around in AR mode with a smartphone, find the Buick, park it away and make sure it’s hard enough to be found.
And, if you manage to keep it hidden long enough, you get a real one.
Just make sure it doesn’t get towed away.

 

 

 

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