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Her Majesty’s Secret Server

Why does it matter
  1. With its simple interface this ARG overcame all limitations between a game and the reality where it's meant to be placed in.
  2. Intimidating and formal: how could such a tone of voice not be engaging?
  3. Product placement throughout conversations with the on-field agent is just so smart!
VISIT THE WEBSITE

Skyfall ads have so far been all about living the life of Mr Bond in first person.
Password: “God save the queen” at http://50.112.251.215/ and you’ll access the super secret MI6 server, with the easy task of remotely guiding an agent out of a conondrum of pathways packed with enemy agents.
At the end of five missions, the user receives a personal profile analyzing his skills.
When you aim for MI6 you might not get in, but you won’t end up with a boring day, either.
 

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