best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close

Talk to the Banner

It still has got a lot to say.

Why does it matter

1.    All in all it is more creative a banner than average, yet its major downside is the complexity of the whole campaign: logging in takes time, finding friends up for a chat can be tough, visiting the webstore after all that is very optimistic. We'll see…
2.    All in all, who cares? As long as the media speaks about the campaign...

VISIT THE WEBSITE

If you thought banner ads were a long time dead, think again.
To promote its latest hands-free, in-car smartphone device, Vokswagen bet all its campaign money on banners.
Basically, as one drives around in the traffic, useful and timely banner ads connected to Facebook will pop up, allowing drivers to voice dial any of their contacts without lifting a finger.
On the other end of the line, the receiver will see a hands -on -wheels picture of the caller which pretty much says it all.
Siri, who?



Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs

    Warning: file_get_contents(http://crebs.it/en/jobs/rss/all) [function.file-get-contents]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php on line 293

    Fatal error: Uncaught exception 'Exception' with message 'String could not be parsed as XML' in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php:294 Stack trace: #0 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php(294): SimpleXMLElement->__construct('') #1 [internal function]: widget_crebs(Array) #2 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-includes/widgets.php(893): call_user_func_array('widget_crebs', Array) #3 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/single.php(189): dynamic_sidebar('custom_post') #4 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-includes/template-loader.php(43): include('/nfs/c08/h03/mn...') #5 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-blog-header.php(16): require_once('/nfs/c08/h03/mn...') #6 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/index.php(17): require('/nfs/c08/h03/mn...') #7 {main} thrown in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php on line 294