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We Beg Your Attention

To turn it into charitable cash.

Why does it matter
  1. Who said Media Planners aren’t creative?
  2. Now, what’s going to be the next uncharted territory (hardware or software) for digital advertising?



The ways one can donate are constantly evolving.

Yet, this time, we must say we truly are moved.

In this case, humanitarian donations have found the way to seize the most profitable media space on Earth, way before anybody else did. 

Such airshare is breakfast time on our desktops: how many of us munch on a breakfast while starting the computer and probably checking the news?

The Donate Your Desktop app gives each and every one of us the chance to convert our attention into cash directly given to Oxfam New Zealand, The Starship Foundation, WWF New Zealand, and NZ Breast Cancer Foundation.
In fact, advertisers will have to pay to pop up on our faces, and 75% of such fee goes to charity.

Which charity? Just pick on of the four above, or all of them, O thou, the generous desktop master…

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