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Busted! 2.0

The State of Internet vs. Illegal parking

Why does it matter
  1. With Parking Douche the target is hit three times: as audience, as victim and as perpetrator.
  2. A little more WOM and this could replace all city police.
  3. Mobile, display, social, geo-targeting: what an integrated initiative! It’s called technique, and it’s very creative.

Readers beware: Orwellian content.

The war between Russian residents and illegal parking keeps amazing us for the amount of interactive advertising employed (mostly on one end.)

So far mayors have deployed all sorts of cameras and technology, yet the ultimate weapon in town outgrows a meter-maid’s wildest fantiasies: citizens will do the work!

Russia’s online magazine The Village developed “Parking Douche”, enabling passers-by to take pictures, geo-tag, ID-profile, and publicly humiliate the worst parkers.

Tags will be aggregated as a banner alert on several high-traffic websites. 
Yes, banners, banners of the worst kind: those you can’t close unless you share them on Facebook first.


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