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Paranormal Activity, in your home!

A website promoting the sequel to Paranormal Activity lets you see, by webcam, if your home is haunted.

Why does it matter
  1. More proof that "homemade" horror can become highly viral.
  2. The geolocator gives us real information on the breadth and scope of the campaign, and gives the user a sense of community.
VISIT THE WEBSITE

For the three days prior to the launch of Paranormal Activity 2, fans could monitor “spiritual: activity in their own homes. Visitors to the site could take a test or turn on their web cam to gauge just how much “activity” they had going on unbeknownst to them. The resulting videos could be shared (with the help of geolocation software) in real time.

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