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Recipe Check

The tastiest barcode ever.

Why does it matter
  1. Surprise effect + easy and unexpected communication medium= awesome POP advertising.
  2. Datamining goes democratic: why not giving all citizens the right to see how awesome data aggregation is?
  3. The campaign paid off in terms of sales: people are using mayo for many more recipes than they used to. Or they just can't get enough.
VISIT THE WEBSITE

When you don’t know what’s for dinner, let your check tell you.
All in all, it took no genius to realize that Hellmann’s mayo- the sauce that makes all ingredients taste amazing together- had the right to start delivering its promise even before usage.
However nobody came up with such an idea though therefore we love this insight.
If you happen to shop at St Marche you’ll see the magic at work, giving life to an otherwise dull and boring grocery check.



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