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Right at Noon

Shopping when the heat is on.

Why does it matter
  1. Online and offline back to healthy contamination.
  2. On with the figures: + 25% lunchtime sales, + 58% registered customers. Analog this!
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“Later” is perhaps the most common word to hear in between 12 and 1 PM, all over the World, South Korea included.
However, when a whole hour of shopping is at stake, local chain stores need to find a way to still lure customers even during sacrosanct lunch hours.
Emart went the QR way: an app brings together the shadows of all users during lunchtime, merging them into a live installation, taking place exclusively at noon.
12’000 Koreans downloaded the app, gathering at 36 POS and winning coupons and stories to tell for lazy early afternoons.

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