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Zap-up!

Is the new gas-up.

Why does it matter
  1. Finely –balanced mix of outrageous and informational, with an outstanding graphic execution.
  2. Planners and Creatives hand in hand at last: each and every execution of the concept is very convincing.
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When you grew up to gas stations, fuel, and big Suburbans an electric car may reasonably look like your worst nightmare.
No matter how smart, sustainable or noble it may appear, an electric car is still for short trips, it’s slow and underperforming, and maybe even boxy -looking, right?
Wrong, and Mitsubishi developed the perfect therapy sessions to free our mind from a gas -based mindset.
The new i-MiEV then, after all the dedicated videos, mileage calculators, and notecards, will finally look like a future to embrace and drive with pleasure.



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