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Grid Symphony

Three Minutes of Inner-Mozart.

Why does it matter
  1. Music for the young masses: how could it ever go wrong?
  2. Such a fresh result for such an unsurprising concept: how on Earth?

Remember the movie “Big” with Tom Hanks?

Remember that heart -warming scene at FAO on Fifth?

You don’t need to grow bigger and tread on the floor piano anymore and, most of all, you don’t need to find a performing partner: who needs one, when you’ve got the Internet?

Get on, Intel’s latest campaign for the Ultrabook, and play along the worldwide grid of sound, composing a multi -authored, three -minutes symphony.
The “Social” execution of this campaign is really fascinating: like countless hands playing on the same keyboard, feeding back on each other and, yet, everything is extremely convincing and simple.

Want To Know More?

Targeting down to the tiniest unit of measure: it’s the last frontier of digital advertising, and music is following.
Down to flashes, bits and tweets.

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