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Nike Grid is back, bigger and better

Nike makes its grid easier, and adds vintage style.

Why does it matter
  1. Like a modern Matrix, Nike creates a "real world" within the world with its own values and population. Credible and in equity.
  2. The real trend here is reality. Videogames leave the screen and come into our daily lives.
VISIT THE WEBSITE

No longer is it necessary to buy expensive shoes to participate in Nike Grid: simply by registering on the site, London runners can check in with their personalized code in each of the city’s selected phone booths (4 in each of 14 city districts) during their training. The runners with the most points in each district, as well as the fastest, those with the most “resistance” and “street knowledge” will be crowned as winners.

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