best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close

Beauty Sleep

For All Sleeping Beauties.

Why does it matter
  1. Squeezing an otherwise restricted target audience to its maximum: photobombing requires a strong, smart motivation tactic and commercial proposition, and IKEA Family definitely has got it.
  2. Petty, tacit and funny insights make amazing viral projects.
VISIT THE WEBSITE

Nap pic anyone?

One of the most delightful forms of entertainment during school trips and summer camps was getting a nice shot of anyone passing out, yawning freely or even drooling asleep.
Those were the pics everyone was waiting to see.

Now, someone really interested in our good sleep (e.g. IKEA) thought it was in its own right to take the whole thing to the New Millennium, and actually they weren’t that wrong.

It’s called “Snap a Napper” and everyone’s a target worth shooting, since the winner -to be announced today- gets a £1.500 allowance for all things bedroom.

Either one of the 5 most -voted pictures has a chance.
Originally, this project was a spinoff of the Sleep Like a Princess, starring Princess Xenia Gabriela Florence Sophie Iris von Sachsen.

Quite a jump from Sleeping Beauties to Passed -out Beasts…





Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs
Related
WP_Query Object ( [query] => Array ( [tag__in] => Array ( [0] => 549 ) [post__not_in] => Array ( [0] => 8464 ) [showposts] => 5 [caller_get_posts] => 1 ) [query_vars] => Array ( [tag__in] => Array ( [0] => 549 ) [post__not_in] => Array ( [0] => 8464 ) [showposts] => 5 [caller_get_posts] => 1 [error] => [m] => 0 [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [name] => [static] => [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => 549 [author_name] => [feed] => [tb] => [paged] => 0 [comments_popup] => [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [fields] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [ignore_sticky_posts] => 1 [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_post_meta_cache] => 1 [post_type] => [posts_per_page] => 5 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => WP_Tax_Query Object ( [queries] => Array ( [0] => Array ( [taxonomy] => post_tag [terms] => Array ( [0] => 549 ) [include_children] => 1 [field] => term_id [operator] => IN ) ) [relation] => AND ) [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => ) [request] => SELECT SQL_CALC_FOUND_ROWS wp_posts.* FROM wp_posts INNER JOIN wp_term_relationships ON (wp_posts.ID = wp_term_relationships.object_id) LEFT JOIN wp_lift_languages AS ll ON wp_posts.ID = ll.pid WHERE 1=1 AND wp_posts.ID NOT IN (8464) AND ( wp_term_relationships.term_taxonomy_id IN (552) ) AND wp_posts.post_type = 'post' AND (wp_posts.post_status = 'publish') AND ll.lang LIKE "en" GROUP BY wp_posts.ID ORDER BY wp_posts.post_date DESC LIMIT 0, 5 [posts] => Array ( ) [post_count] => 0 [current_post] => -1 [in_the_loop] => [comment_count] => 0 [current_comment] => -1 [found_posts] => 0 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => 1 [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => d2621e9287fc47dc57527dd03af5f898 [query_vars_changed] => [thumbnails_cached] => )