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Life On Wheels

Off to a Good Start.

Why does it matter
  1. If it’s tough to find an answer, make the question easier.
    A rule in life and a lesson in this easy, simple and reassuring campaign.
  2. Far from your usual configurator look.
    The only drop -downs are the colors spread all over the cars by the mini -people hired by Toyota for this fun YouTube campaign.

In case budget is not your first and only concern, Toyota has a new way to pick out your first car.

We’re obviously speaking to Gen Y fellas, those who are off to the dealers’ for their first car.

Although Subaru came first in addressing those dear feelings about our first automobile, Toyota really has it all laid out for some seriously fun minutes.

A one -of -a -kind YouTube platform, with DIY fuel consumption dashboards, tutorials and video editing tools.

It’s called “The Game of Life,” and with its Monopoly -style layout and three remarkable “life coaches” (a yogini healing personal finances, a beckoning car dealer, and a science outreach expert) it brings flawless advice to eager teens.

Most predictably, it all ends up with buying a Prius C, but the trip was fun.

And the journey matters the most, doesn’t it?


  1. Automotivante

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