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The Awful Lot

When Parking Space is a Nightmare

Why does it matter
  1. Say hello to a visionary animation and drawing system.
  2. Media and concept couldn’t get any closer.
VISIT THE WEBSITE

If you ever wished you could break your car in pieces so you can park it anywhere, BBDO Argentina has just the answer.

Just to get the point straight, a Smart is arguably the World’s most park-able car, and every bit and piece of space downtown is a perfect spot.

Simply said, all the useless spaces that make no sense for regular drivers make perfect sense for Smart owners.

Therefore, even ads can be broken into smaller pieces -140 characters each- and still make sense for Smart people. And that’s exactly what happened on the social network with the least available space in the World: Twitter.

And when you put it all together, that’s the model of the Smartest car.



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