best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close

The Awful Lot

When Parking Space is a Nightmare

Why does it matter
  1. Say hello to a visionary animation and drawing system.
  2. Media and concept couldn’t get any closer.
VISIT THE WEBSITE

If you ever wished you could break your car in pieces so you can park it anywhere, BBDO Argentina has just the answer.

Just to get the point straight, a Smart is arguably the World’s most park-able car, and every bit and piece of space downtown is a perfect spot.

Simply said, all the useless spaces that make no sense for regular drivers make perfect sense for Smart owners.

Therefore, even ads can be broken into smaller pieces -140 characters each- and still make sense for Smart people. And that’s exactly what happened on the social network with the least available space in the World: Twitter.

And when you put it all together, that’s the model of the Smartest car.



Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs

    Warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Start tag expected, '<' not found in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php on line 294

    Warning: SimpleXMLElement::__construct(): Your PHP installation appears to be missing the MySQL extension which is require in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php on line 294

    Warning: SimpleXMLElement::__construct(): ^ in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php on line 294

    Fatal error: Uncaught exception 'Exception' with message 'String could not be parsed as XML' in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php:294 Stack trace: #0 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php(294): SimpleXMLElement->__construct('Your PHP instal...') #1 [internal function]: widget_crebs(Array) #2 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-includes/widgets.php(893): call_user_func_array('widget_crebs', Array) #3 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/single.php(189): dynamic_sidebar('custom_post') #4 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-includes/template-loader.php(43): include('/nfs/c08/h03/mn...') #5 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-blog-header.php(16): require_once('/nfs/c08/h03/mn...') #6 /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/index.php(17): require('/nfs/c08/h03/mn...') #7 {main} thrown in /nfs/c08/h03/mnt/125717/domains/lift-mag.com/html/wp-content/themes/liftpress/functions.php on line 294