best websites


Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in


New Password

Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.


Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.


Birthday Quake

Starring: The Uninvited Asteroid

Why does it matter
  1. "Hunter and Bear" has by now become an all-time interactive advertising classic. Can't go wrong with that one.
  2. What goes in comes out. Simple, yet perfect device for interactive advertising.
  3. This is what you get when both the product and the ad creativity engage in serious lateral thinking.

If you haven’t celebrated your birthday yet, maybe you want to make it very special this time.
It’s 2012 and it could be your last birthday cake in a while.
Tipp -Ex hunter and bear found themselves in the unfortunate event of an apocalyptic asteroid speeding towards their candle-dotted pie, but luckily enough they found their way out: just erase the year!
Now, great call, yet with 46 different options to choose from they may find themselves celebrating in Pac-man style back in 1980, or broadcasting wishes in 3000 AD.
No matter the Age though, this is yet another great execution of an already timeless campaign.

Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs

    Warning: file_get_contents( failed to open stream: HTTP request failed! HTTP/1.1 403 Forbidden in /nfs/c08/h01/mnt/125717/domains/ on line 293

    Fatal error: Uncaught exception 'Exception' with message 'String could not be parsed as XML' in /nfs/c08/h01/mnt/125717/domains/ Stack trace: #0 /nfs/c08/h01/mnt/125717/domains/ SimpleXMLElement->__construct('') #1 [internal function]: widget_crebs(Array) #2 /nfs/c08/h01/mnt/125717/domains/ call_user_func_array('widget_crebs', Array) #3 /nfs/c08/h01/mnt/125717/domains/ dynamic_sidebar('custom_post') #4 /nfs/c08/h01/mnt/125717/domains/ include('/nfs/c08/h01/mn...') #5 /nfs/c08/h01/mnt/125717/domains/ require_once('/nfs/c08/h01/mn...') #6 /nfs/c08/h01/mnt/125717/domains/ require('/nfs/c08/h01/mn...') #7 {main} thrown in /nfs/c08/h01/mnt/125717/domains/ on line 294