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What You See is What You Wear

The only thing cooler than a Popstar are the clothes she wears

Why does it matter

 

  1. Videos and music make online shopping way less cold.
  2. Their words are music, their style is character: stars make perfect testimonials.
VISIT THE WEBSITE

Sometimes you watch a video and something tingles in the back of the head.
Something is just not right, something is just not what it seems to be.

We were under this impression as we wathced Ssense’s latest video featuring rapstar Iggy Azalea and Diplo.

And we were right: it’s not a music video, it’s a promo for everything clothing featured in the frames.

The technology used is called Wire -Wax and it works the impossible: making everything buy-able and just a few clicks away.

And when we say everything, we mean “everything”: from APC to YSL.




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