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From Another Point of View


The Many Facets of Modern Day Kitchens

Why does it matter

 

  1. 540.759 different combinations chosen in 3 months. And counting.
  2. Literally in the shoes of every possible user.
VISIT THE WEBSITE

A kitchen is one of those places in the house where ideas come to life.

However, it’s not all about food and cooks.
Actually, a kitchen is a crossroads of experiences, and IKEA takes us through a grand display of different user experiences in a kitchen: a view from a barman, a view from the fishbowl, a view from a fly, a view from the house cat or simply a view from the owner -in love with his girlfriend.
Instinct/ BBDO really worked the magic here, changing the whole perception of a kitchen space in just a single click.

Way to highlight the real protagonists: IKEA interiors, now more accessible than ever.



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