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Smartphone game: Fable III Kingmaker

Why does it matter
  1. A videogame to promote another videogame (proof that this medium is growing).
  2. Videogames have an increasing amount of interaction in the real world, not just on the screen.
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Even before the launch of the new “Fable 3″ RPG, gamers (in the role of loyal subjects to the Crown) were battling the “Rebels” in their smartphones. By planting virtual flags (through geolocation software), players could conquer enemy territory in exchange for virtual gold coins. The coins were then transferable to the “real” version of the game, sold in stores for use with Xbox 360.

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