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Would You Just Close That Tap?

Leaking ideas for flooding creativity.

Why does it matter
  1. For consumers, food for thought about the global water shortage.
  2. For advertisers, food for thought on what makes a creative idea creative, and what makes it work.
  3. Say what you wanna do, and it's done already: it's the power of New Media.
VISIT THE WEBSITE


For once, we start with some figures.

1.1 Billion people live without access to even one drop of drinkable water.
Taking a shower takes more gallons of water than the daily per capita ratio of any developing country.

At first, the #CloseTheTap hashtag -launched by NGO For Love of Water – spread quickly for World Water Day.
Now, the concept work is in as well: a dedicated website with an open tap. No way to close it unless 10’000 hashtags are posted.
It’s a race to save the world to the last gallon.





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