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The Situation Zoom

Where the magic of style happens.

Why does it matter
  1. Imaginative browsing interface and a spot -on outlook.
  2. Art directors, copywriters, developers, etc.: wasn't Uniqlo supposed to just make jeans?
VISIT THE WEBSITE

Uniqlo + Undercover joined needles and threads for a new collection which is pure style head to toe.
A Google Maps project is the flag –bearer for the whole initiative.
The concept behind it all is that, fundamentally, a city is not a bunch of sidewalks and rooftops.
A city is the vibe it gives, and such vibe can only be captured by pictures.
Thus, what you get when zooming in is an astonishing mix of artsy, emotional pictures ranging from still –life shots, teddy bears and souvenir poses.
Talk about spicing up Google Maps.

Want to Know More?
Still think it’s only a pair of jeans, huh? Then check out Lucky Line and Thanks a Million.



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