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Who Could It Be Now?

Don’t ask: just get the door.

Why does it matter
  1. Hats off to director Frederic Schoendoerffer for bringing click –thru to clichés.
  2. Great interactive videos don’t always need Tinseltown –size budgets.
VISIT THE WEBSITE

Open a URL and get the door, or else a helpless woman will be taken.
Homeless people are a serious issue in France, so forget the lovey-dovey walks down the Seine from countless videos- this time it’s the real thing.
She (the fictitious protagonist of the ad) is lonely. She is cold. And she is desperately escaping from two rapists.
She gets to a shelter’s door and bangs, bangs, bangs on it. But no one seems to care or listen.
The only way to let her in is to open and share the URL to a campaign against the closing of Samusocial’s Paris office, due 5/31.
You only got 3 seconds. And believe it, this whole thing got very, very viral.
For a good reason, and a good cause.



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