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No Rest for Old Glories

Digital Advertising Awakening the Dead

Why does it matter
  1. The medium is the message…or isn’t it, really?
  2. Rejuvenating oldies can’t be a bad idea, for youngsters and Seniors as well.
Youtube Channel

Unparalleled, Unforgotten, but most of all Undead.
Four of the most glorious campaigns in the Advertising history arise from the embers of time in a digital rejuvenation.
Alka –Seltzer’s “I can’t believe I ate the whole thing” (1972) (H. Cohen & B. Pasqualina,) Avis “We try harder” (1962) (P. Green,) Coke’s “Hilltop” (1971) and Volvo “Drive it like you hate it” (H. Gabor & A. Gargano) are back from the dead for “Project Re: Brief.”
40 years ago people sung “I would like to buy the world a Coke,” now crowds can send personal display messages to vending machines worldwide. As well, the story of Ivy Gordon, proud driver of a 3 million miles –veteran Volvo P1800S, is narrated across Google+, Google Maps, videos and apps.
Google is taking the director’s chair for this thought –provoking and cross –interactive project.
And, we believe, it’s there to stay.



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