best websites


Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in


New Password

Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.


Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.


Flipping the Cube

The Edge of Digital Advertising

Why does it matter
  1. Way, way more integrated and developed than a mere picture mosaic.
  2. A whole media -mix crammed into a cube, with interactive action and viral moments by the tons.



All across Europe, Mickey Dee’s latest campaigns has set an unprecedented standard for the Golden Arches company ads.

Fundamentally, it’s not about the food anymore: it’s about the people.

Joe six-packs and hockey moms have been the stand-alone spokespeople for MCD in the “Come as you are” campaign.
 Now, if you happen to take a stroll along La Defense in Paris you may find yourself wondering what you are doing in a MCD ad.

It’s their latest initiative, don’t worry: a mega cube-shaped photo booth with hundreds of display facets, where everyone can become part of the campaign for a short while.

To our great amazement, a team of billboard installers was hired to print and stick “your” new ad on the spot.

Now, that’s what we meant with integrated media!

Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs

    Warning: file_get_contents( failed to open stream: HTTP request failed! HTTP/1.1 403 Forbidden in /nfs/c08/h03/mnt/125717/domains/ on line 293

    Fatal error: Uncaught exception 'Exception' with message 'String could not be parsed as XML' in /nfs/c08/h03/mnt/125717/domains/ Stack trace: #0 /nfs/c08/h03/mnt/125717/domains/ SimpleXMLElement->__construct('') #1 [internal function]: widget_crebs(Array) #2 /nfs/c08/h03/mnt/125717/domains/ call_user_func_array('widget_crebs', Array) #3 /nfs/c08/h03/mnt/125717/domains/ dynamic_sidebar('custom_post') #4 /nfs/c08/h03/mnt/125717/domains/ include('/nfs/c08/h03/mn...') #5 /nfs/c08/h03/mnt/125717/domains/ require_once('/nfs/c08/h03/mn...') #6 /nfs/c08/h03/mnt/125717/domains/ require('/nfs/c08/h03/mn...') #7 {main} thrown in /nfs/c08/h03/mnt/125717/domains/ on line 294