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Flipping the Cube


The Edge of Digital Advertising

Why does it matter
  1. Way, way more integrated and developed than a mere picture mosaic.
  2. A whole media -mix crammed into a cube, with interactive action and viral moments by the tons.

 

VISIT THE WEBSITE

All across Europe, Mickey Dee’s latest campaigns has set an unprecedented standard for the Golden Arches company ads.

Fundamentally, it’s not about the food anymore: it’s about the people.

Joe six-packs and hockey moms have been the stand-alone spokespeople for MCD in the “Come as you are” campaign.
 Now, if you happen to take a stroll along La Defense in Paris you may find yourself wondering what you are doing in a MCD ad.

It’s their latest initiative, don’t worry: a mega cube-shaped photo booth with hundreds of display facets, where everyone can become part of the campaign for a short while.

To our great amazement, a team of billboard installers was hired to print and stick “your” new ad on the spot.

Now, that’s what we meant with integrated media!



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