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Extra Coverage

A new way to think of mobile networks.

Why does it matter
  1. Nothing is missing: different levels, perfect calibration of challenging and fun, player rankings, etc.
  2. It runs on Flash 11: this means leaving out a big crowd, but who cares when you got a tremendously engaged nerd crowd already?



Giving a face to a brand’s added value is usually a pretty good idea: just think of the Green Giant.

However, in the land of digital advertising, characters are no longer just plain drawings on a can.

Their entire potential is now exploited in the mega ad trend of gamification, where everything becomes a prop of a branded, interactive videogame.

What Vodafone Germany is great at is Speed, Smart, Strength and Reach, which just became a creative, comics -styled replacement of the four lonely bars displays return when there’s no coverage.

The interactive game is just the tip of a monstruous cross -media campaign which targeted 18 -30 year -olds like very few others before.

Take a look at it, Vodafone is raising the bar once again.

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