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Live US comedy, literally

Conan O'Brian is touring on a blimp, and social media follows.

Why does it matter
  1. Like a "reality" show, this plays on people's natural sense of voyeurism.
  2. A great meeting of technological and communication skills.
  3. Foursquare is a global positioning network which has a huge amount of unexplored potential.
VISIT THE WEBSITE

A show set and filmed on a blimp over the US skies is original, sure…and so is the campaign designed to promote it. This web site lets fans track Conan’s blimp through GPS and a live cam. Meanwhile, the talk show host keeps in touch with viewers through social networks. Those lucky enough to catch a “real life” view of the blimp passing overhead could shout it out

by checking in on Foursquare.

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