best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close

Eyecandies

Or Maybe More Than That

Why does it matter
  1. The whole package is pushed towards perfectly consistent marketing communication.
    AR oils the mechanism pretty well.
  2. The concept is pretty rich, and so are the many executions.
    No matter how mainstream, a concept always deserves a bunch of good representations.

 

VISIT THE WEBSITE

Augmented Reality is arguably the new law of the land.
Or it will be soon.

Forget games or treasure hunts, what AR can do is “simply” portraying the world of a single brand: its vision, aspiration, myths, legends and pastimes.

That’s what Tic Tac’s latest US campaign is telling New Yorkers.

The “Shake it up” catchphrase ignites a myriad executions of AR visualizations, from the giant animation in Times Square (“Tic Tac Times Square” app) to the many intermissions all over town delivered through the “Shake it up” app and making the candies brand almost omni -present.

Now, when you go and run the application for the first time, don’t forget: it’s not just teleprompter moles, meteor showers or dinosaurses.
It’s a brand’s world finally coming to life.

The sky is not the limit anymore: it’s just a background.


No related content found.



Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs
Related
WP_Query Object ( [query] => Array ( [tag__in] => Array ( [0] => 142 ) [post__not_in] => Array ( [0] => 6950 ) [showposts] => 5 [caller_get_posts] => 1 ) [query_vars] => Array ( [tag__in] => Array ( [0] => 142 ) [post__not_in] => Array ( [0] => 6950 ) [showposts] => 5 [caller_get_posts] => 1 [error] => [m] => 0 [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [name] => [static] => [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => 142 [author_name] => [feed] => [tb] => [paged] => 0 [comments_popup] => [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [fields] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [ignore_sticky_posts] => 1 [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_post_meta_cache] => 1 [post_type] => [posts_per_page] => 5 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => WP_Tax_Query Object ( [queries] => Array ( [0] => Array ( [taxonomy] => post_tag [terms] => Array ( [0] => 142 ) [include_children] => 1 [field] => term_id [operator] => IN ) ) [relation] => AND ) [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => ) [request] => SELECT SQL_CALC_FOUND_ROWS wp_posts.* FROM wp_posts INNER JOIN wp_term_relationships ON (wp_posts.ID = wp_term_relationships.object_id) LEFT JOIN wp_lift_languages AS ll ON wp_posts.ID = ll.pid WHERE 1=1 AND wp_posts.ID NOT IN (6950) AND ( wp_term_relationships.term_taxonomy_id IN (142) ) AND wp_posts.post_type = 'post' AND (wp_posts.post_status = 'publish') AND ll.lang LIKE "en" GROUP BY wp_posts.ID ORDER BY wp_posts.post_date DESC LIMIT 0, 5 [posts] => Array ( ) [post_count] => 0 [current_post] => -1 [in_the_loop] => [comment_count] => 0 [current_comment] => -1 [found_posts] => 0 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => 1 [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => 8dcab1472c09cd3ff940df391848e34c [query_vars_changed] => [thumbnails_cached] => )