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Agency: BBDO New York
Client: Autism Speaks /Ad Council
CCO: David Lubars
ECD: Ronald Ng
CD/Art Director: Tim Wettstein
CD/Copywriter: Patrick Herold
Director of Creative Engineering: JD Michaels
Production Company: Grant Ave
Director: Marjo Tremblay
Director of Photography: Paul Blain
Executive Producer : Michael Ching
Visual Effects Company: FLOAT Hybrid Entertainment
Digital Arts Supervisor: Peter Oberdorfer
Gesture Control Engineer: David Bennett, David Tim Nyo
Videographer: Dennis Liu
When you try to establish some simple, human, and affectionate eye contact with an autistic kid, you know you may just be getting nowhere.
Just like a painting with no apparent meaning, or like a word in a speech you couldn’t quite grasp, an autistic kid feels like an ever- far entity, so irreversibly caught in her own thoughts.
It is one heck of a learning experience to just try and feel what it feels to live with -and love- an autistic kid and her dimension.
Not everyone has a chance to do it, though, and that’s where technology comes into play.
Autism Speaks had BBDO develop a Kinect -based application, displaying a little girl with an ever -distant look.
No matter how hard you try and look into her eyes, she’ll always be somewhere else.
Like “a mind forever voyaging
through strange seas of Thought, alone” (W.W.)
Discover other best facial recognition practices as Plan and Coca-cola