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It’s Actually Cerulean

You are blithely unaware it was designed by your neighbor.

Why does it matter
  1. Free creative input, top target engagement, viral potential and a deep look into the dreams and visions of aspiration -driven prospects. And a plasma reporting new uploads in De La Renta's office. Hats off!

Can you advertise something that doesn’t exist yet?
Oscar De la Renta seems to have an aswer: promote inspiration.
“The Board” is a new project from the Dominican designer, opening the inspirational part of its collection development process to anyone into uploading photos, words, drwaings, etc.
As the input keeps flowing in, De La Renta’s briefs will get clearer and clearer, and the outfits hotter and hotter.
The whole thing is a mesmerizing flow of top -notch visibility and fresh, user -generated creative engagement.
Not your usual catwalk.

Some more prèt -à -porter crowdsourcing for your eyes?
Check Levi’s and Foot Locker.

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