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Web Serenade

If you can't sing, dance, or put it down in words, then Valentine’s your lucky day.

Why does it matter
  1. Facebook adaptation of a previous ad (“The Date”) which, in turn, is further developed as a multi-platform event.
    Great teamwork between creatives and planners.
  2. Multiple -choice customization is intriguing. With an unexpectedly epic end performance.

Valentine’s on the way. 

If you find yourself clueless about what to say, sing, or confess to your special one, just tap into the latest Facebook app by Heineken. 

A proper serenade generator, fully customizable in content and performance, for 20 different languages.

On 2/9 the initiative is scheduled to land on YouTube, with a live online event featuring artist Paul “Kiss” Kissaun, performing some of the serenades generated by the Facebook community. 

The audience will be quite humonguous in size: Heineken’s Twitter, Facebook and YouTube users.

Getting together for Valentine’s.

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