best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close

Très Chic, Très App

When it comes to style, Karl is a no -brainer.
And so is an App.

Why does it matter
  1. Feels like a ride on the House of Mirrors.
  2. The whole promotion is counter -intuitive, though. How many users will N-A-P lose in between download and shopping time?
VISIT THE WEBSITE

Online shopping used to mean that the outside world becomes available on your screen.
AR -shopping is the complete opposite: the online world enriches the real one.
Net -A- Porter came up with a set of AR -empowered display windows all around the World for the launch of the the latest Karl by Karl Lagerfeld collection.
Each and every object in the display windows will pop up and blow up into animations, product specs and action buttons.
Testing was successful during NYC and London Fashion Week, so there’s no reason why this wouldn’t become a major benchmark in the near future.



Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs
Related
WP_Query Object ( [query_vars] => Array ( [tag__in] => Array ( [0] => 935 ) [post__not_in] => Array ( [0] => 6098 ) [showposts] => 5 [caller_get_posts] => 1 [error] => [m] => 0 [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [name] => [static] => [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => 935 [author_name] => [feed] => [tb] => [paged] => 0 [comments_popup] => [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [fields] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [ignore_sticky_posts] => 1 [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_post_meta_cache] => 1 [post_type] => [posts_per_page] => 5 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => WP_Tax_Query Object ( [queries] => Array ( [0] => Array ( [taxonomy] => post_tag [terms] => Array ( [0] => 935 ) [include_children] => 1 [field] => term_id [operator] => IN ) ) [relation] => AND ) [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => ) [post_count] => 0 [current_post] => -1 [in_the_loop] => [comment_count] => 0 [current_comment] => -1 [found_posts] => 0 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => 1 [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_404] => [is_comments_popup] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash] => ae5f8a502de22410e1d0a213b0262cdc [query_vars_changed] => [thumbnails_cached] => [query] => Array ( [tag__in] => Array ( [0] => 935 ) [post__not_in] => Array ( [0] => 6098 ) [showposts] => 5 [caller_get_posts] => 1 ) [request] => SELECT SQL_CALC_FOUND_ROWS wp_posts.* FROM wp_posts INNER JOIN wp_term_relationships ON (wp_posts.ID = wp_term_relationships.object_id) LEFT JOIN wp_lift_languages AS ll ON wp_posts.ID = ll.pid WHERE 1=1 AND wp_posts.ID NOT IN (6098) AND ( wp_term_relationships.term_taxonomy_id IN (939) ) AND wp_posts.post_type = 'post' AND (wp_posts.post_status = 'publish') AND ll.lang LIKE "en" GROUP BY wp_posts.ID ORDER BY wp_posts.post_date DESC LIMIT 0, 5 [posts] => Array ( ) )