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There’s a New Man in Town

Just watch your style, though...

Why does it matter
  1. Way to turn a TV Ad into a whoppingly consistent internet campaign.
  2. Perfect, and we mean it, creative integration between the videos and the e-shop.

Prime Directive Number 1 if you’re wearing Jack & Jones: never walk alone.
Just try and wear it- a storm of male -thirsty women will flock to you.
Prime Directive Number 2: in case you disregarded PD #1, do not ever dress cool: you don’t wanna be a club’s main attraction.
Prime Directive #3: in case you disregarded PD #1 and #2, don’t take rides from strangers, especially if the car is crammed with girls.
Prime, and last, Directive #4: since you couldn’t care less about the previous three, go ahead and let that girl into your room, even if you shouldn’t.
Gloriously fast -paced execution for a super -consistent brand story.
All in all, you didn’t dress nice for nothing, right?

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