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Honk if You Know the Answer

Are you smarter than a Honda engineer?

Why does it matter
  1. Nice pacing throughout the game, which is neither too difficult, nor too easy.
  2. The concept is anything but new, yet the execution is worth a look. Digital creativity is still running on a full tank.
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Sometimes the hardest way is the only way up, and Honda seems to know quite a bit about it.
That’s how the Japanese superbrand got to launch its latest digital initiative: a journey into the thoughts behind the most complicated things on Earth.
A trip to complexity and back to simplicity.
The initiative is basically a browser game featuring multiple quiz challenges one can play with friends. The more imaginative and complicated the answers, the better the final score.
Yet another way to learn how they got to put such amazing rear suspensions on the new Civic…

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