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Graffiti Car

Of wheels and paint: a story about Art, motor fans and websites.

Why does it matter

1. Live streaming + the web+ street art. All you need is the right ingredients in the right sequence.

2. Creativity rises in the East.


If you’ve never been to Shinjuku Station in Tokyo, now is the time.
Street action art crew Rinpa Eshidan took on the challenge of painting the whole -gigantic wall of the train station in no longer than 8 hours and 6 minutes, just to remind everyone about how fast the new Toyota FT-86 II concept car is.
The car is scheduled for release on Dec 3rd at the Tokyo Motor Show, but the work of action art will be live 24/7 via webcam and it will constitute the basis for the launch minisite (live until Nov 26th).
Each and every drawing will thus become a shining icon unveiling the “making of” behind the car.
Cherry on top: you can fully interact with the website and make the icons shine via Twitter and Facebook, by simply posting about the campaign.

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