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Escape from Streetview

Even harder than escaping the Grid...

Why does it matter
  1. Google Maps has a distinctive look, and this initiative leverages it to a full scale.
  2. Luxury cars and Sci -fi thriller moods: how could it not work?
VISIT THE WEBSITE

Wake up in the middle of a fully-tagged Hong Kong in Streetview.
Hop on board of a brand new Mercedes-Benz C63 AMG Coupé and dive deep in the 4 minutes -long trip directed by C. E. Rinsch (The Gift).

The whole plot is about running away from downtown Hong Kong with blur-faced knockout Marie on board of Mercedes’ brand new ride, and eventually take part in a contest to win the car.

Creatively speaking, a stunning execution with surprising facets.
Cherry on top by AMV BBDO: a 30″ TV commercial, a Blippar-based Augmented Reality app and Marie’s own Twitter account (twitter.com/girlinmap).

 



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