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A Beautiful Mind of Yours

They know you're smart. Yet, in how many ways?

Why does it matter
  1. Impressive usage of media and initiatives for a very, very ambitious concept.
  2. Don't we all love a little personality test every now in a while? Well, there you have it...
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“New thinking, new possibilities” also means “new smarts”.
That’s why Hyundai has just come up with the “New Thinkers Index”: a brand -new metric, jointly developed with Microsoft, indicating our level of “smartness” in a constructive way.
The content and its algorithm will evaluate and train the end users’ thinking capabilities through a series of tests, some of them celebrity -endorsed.
The results can then be shared across multiple platforms, i.e. Bing, YouTube, Xbox, etc.
Any facet of intelligence can be measured, exercised and finally represented: by either Mozart or Ian Wright…



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