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Slavery, Inc.

You may not know about it, but you actually own a couple slaves or more.

Why does it matter
  1. Revealing, yet constructive tone of voice: doesn't happen every day in an overly -accusing business like the humanitarian one.
  2. Simple, yet engaging graphics.
  3. The iPhone App is a pretty good compass for ethically -correct social shoppers.
VISIT THE WEBSITE

Modern -day slavery hides behind innumerable items.
Slavery Footprint know this very well, and is taking the issue seriously with a minisite and, above all,”Made in a Free World”, the first anti -slavery iPhone App.
At first, the website evaluates your current lifestyle in terms of the slavepower needed to sustain it. Pretty surprising results, really.
However, banning slavery doesn’t mean banning consumption in general. That’s the whole point of the project.
All it takes, indeed, is a different awareness to be guiding our choices, so that goods for the “free market” can be “made in a free world”.

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