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Living on the Fast Lane

Of Facebook Walls and Race Days.

Why does it matter
  1. Customized contents based on personal information is no big news, really, yet it still retains a huge “wow” potential when it’s artfully executed.
  2. Yet another good job by Japanese agency Party: watch these guys.

Also watch ToyToyota

VISIT THE WEBSITE

The launch of the new Toyota FT-86 II couldn’t come with anything else than a racecar driving Facebook app.

Skimming the most random parts of a Facebook profile and mixing them all together is all that the app does, eventually turning fonts and photos into signs, roads, cars and graphic details, such as the billboards along the track.
There’s even an “away mode”, where the racing track is another friend’s profile.
It goes unsaid that sharing record scores and snapshots is all that the app wants you to do, along with trying to win a prize trip to the Tokyo Motorshow next December.

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