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Killer Branded Apps #1

A selection of killer ideas in mobile marketing for brands.

A new generation of Apps for a new generation of brands trying to speak to more and more facets of our lives.

Music, art, jogging or driving: there’s just no human activity that can escape mobile marketing.

/ Biophilia

Bjork’s latest work goes beyond interactive, reaching the very boundaries of revolutionary.

Biophilia is an interactive album, breaking down each song into sub-tracks to be used in many different tasks, buying extra content all along the way.

A pretty smart initiative, showing that Bjork is still ahead of her time when it comes to self -marketing.

Very avant-garde.
Download Biophilia from iTunes
Read more about Biophilia on Lift


/ Refract

Swarovski’s debut on iPhone has a bit of art, graphics and music.
Through a multi -gesture interface users can create their own kaleidoscopic videos to save and share.
And the more you play, the bigger the game gets.

Very Hypnotic. 
Download Refract from iTunes


Scandinavian Airlines
/ SAS TimeKiller

Being named “Europe’s most on -time carrier” on, Scandinavian Airlines couldn’t help releasing Sas Time Killer, four mini-games in one app keeping users company during waiting times.
Pretty useful for those who don’t fly Scandi yet.

Very stuck-up.
Download SAS TimeKiller from iTunes


Absolut Vodka
/ Absolut Blank

For those who want to make art but won’t die trying, Absolut has an answer.

Create unique digital visuals and show them off big time on
Very bragging.
Download Absolut Blank from iTunes
Read more about Absolut Blank on Lift


New Balance
/ Urban Dash

Someone at New Balance must have thought 20’000 USD were still not enough to get Americans up and running towards the new store on Fifth.

That’s how they came up with a treasure hunt to get people crazy searching for free shoes.

Still, you’ll need some extra running to hit the jackpot, you mind just taking the free shoes?
Very track and field.
Download Urban Dash from iTunes


/ Backseat Driver

Toyota shows some serious consideration for drivers, as well as passengers.

No matter where you’re sitting, you do the driving on “Backseat Driver”, an app that almost broadcasts your trip on your iPhone via GPS.

So great at keeping the kids quiet.

Very democratic.

Download Backseat Driver from iTunes
Read more about Backseat Driver on Lift


/ Crunch Band

Air -guitar gone digital, with 15 instruments that are simply crazy.

You can even go live by plugging in the Pringles tube -shaped speaker.
Next stage, a career as a guitarist.

Very insane.
Download Crunch Band from iTunes


/ BufferBusters

Real treasure, virtual hunt.

BufferBuster is all about augmented reality, and orders are: “Search and Destroy”. 
The more buffer time monsters one busts, the more prizes one can win, including an all -time free plan.
Just look for a QR code and fill your tank with monsters and points. 

Very who-you-gonna-call.
Download BufferBusters from iTunes
Read more about BufferBusters on Lift


/ The Lynx Stream

Dedicated to all those who fear day -after black outs like nothing else.

Lynx always sides with playboys and socialites and this is just another case of great targeting.

When you get to have way too many pictures of your crazy “last-nights” and posting and tagging gets unmanageable, you can get by with a little help from your friends.
Indeed, the Lynx Stream makes it hyper -fun and hyper -easy for friends to tag us in pics and videos before we even get past the hung -over.
Party like there’s no tomorrow, ‘for tomorrow might be pretty embarrassing.
Very compromising.Download The Lynx Stream from iTunes or for Android
Read more about The Lynx Stream on Lift

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