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Love is in the air

You can spray it from a can of deodorant. It'll drive you crazy.

Why does it matter
  1. A brand definitely against shy guys, declining such a feat with consistency and originality.
  2. The layout is a bit chunky, however the idea is overall pretty fun.
VISIT THE WEBSITE

“If you like it then you shoulda put a ring on it”.
That’s about the leitmotif for Axe Japan’s latest virtual campaign.
In a nutshell, Twitter, local social network Mixi and Axe joined forces to create an avatar -based interactive video which will allow any user to virtually climb the “Axe Tower” and send a love message (Twitter -based) or proposal to their secret love.
As usual, in order to keep its brand promise, Axe is helping its target grow some balls.

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