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Experience Hopelessness

Why does it matter
  1. It got awesome results.
  2. Fine design and spot -on tone of voice.
  3. Interesting enough, the target is the Congress. Talk about resonance!
VISIT THE WEBSITE

Making it to the end the day with a full stomach was never put into a videogame before.
The Urban Ministries of Durham, with agency Mc Kinney, thought of doing so in order to make the “lucky” ones feel what it’s like to be unemployed and hungry. Thence, the advergame “Play Spent”.
Giving up on eating candies or getting a cavity fixed “because you don’t have Dental”, or even applying for a humble and under -paid job are just two of the life -changing experiences that will get users to endure severe hopelessness. The same hopelessness that comes with unemployment.
Thanks to the millions of visitors to the Campaign’s website, McKinney could push for a petition to get Congressmen to play the game and give unemployment no chance.



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