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The Bag with the Power

Our last resort...

Why does it matter
  1. Playful and light, epic and sweet. With skillful skill and speedy speed, Doritos found what your online ads need.
  2. On Facebook, characters might reach farther than brands. Would you rather be friends with a can of pop or a Pop Superhero?
VISIT THE WEBSITE

Just about yesterday we got friended on Facebook by two random new superheroes: Firefingers and Icefist.
At first we thought it was a joke, then we thought it was quite weird, only then did we realize it was actually a rather fun interactive ad campaign.
All we were invited to do was read the online graphic novel “A Superpowerful Combination”, the first chapter of a comic book illustrating the story behind two guys suddenly turned superheroes.
While we were waiting for the following episodes to come out, we scanned a pack of Doritos on the website and now we get to pick between the Nevada desert and Tierra del Fuego. Crunchy!



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