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A Case with Mornings

Will you keep snoozing for the rest of your life?

Why does it matter
  1. Hits the target right on the spot -relevant and distinctive: people who hate waking up in the morning are all affected. Which means, all of us.
  2. Play -Dohs and flesh -and -bone actors merging into ludicrous situations and blended in a strikingly loveable graphic style.
VISIT THE WEBSITE

If you have a case with wake -ups, then let Philips tell you about its Wake -up Light system, a natural light emulator advertised in a pretty inventive way.
The “Make me a morning person” ad campaign fundamentally consists of a Facebook screening for prospective pilot -testers, mostly “Grumps”, “Snoozers”, “Zombies” etc.
Hundreds of testers with a case with Mondays will be trying out the new light, proving that -almost- anybody can be turned into a morning person. You snooze, you lose.



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