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Lucky Line

Uniqlo celebrates its 26th Anniversary with a Twitter competition

Why does it matter
  1. A seriously attractive Prize is a serious reason for the Target audience to engage in the Campaign,
  2. Even the laziest users find it easy to interact on Twitter,
  3. The waiting line on a website can be fun: it's all about the visuals and the time -tracker
VISIT THE WEBSITE

Last May 25 and 26, “Uniqlo” was one of the most popular topics on Twitter. On those dates the Japanese fashion brand launched a contest in which winners would each be offered a 1000 yen gift certificate for their shops. To qualify, customers “lined up” on Twitter: every 26th client won a prize, while the rest could “get back in the line”. The game got 60,000 people tweeting, and all their respective contacts reading, about Uniqlo.

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