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You Pick

How you want your life to taste like is entirely UP2U.

Why does it matter

1. Really, the technical execution is stunning, changing videos almost feels like going from one dream to another.

2. Imaginative and original scenarios with silver screen -level production.

3. Peculiar positioning, since it's all about convincing prospects that alla competitors don't let you pick your flavor.

VISIT THE WEBSITE

Two flavors, one pack, you choose. Mentos’ “UP2U” chewing gum concept couldn’t be any crisper.
The “Choose UP2U” minisite takes users through a number of scenarios whose outcome depends exclusively on their choices.
At each and every step, the taste is up to you.



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