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Absolut Genesis

Absolut Genius comes from Absolut Nothingness.

Why does it matter
  1. The circle of vodka -sponsored creativity is now complete, with Absolut's positioning as a patron of the Arts firmly secured.
  2. And even if you're not an Artist, nothing can really keep you from playing with your iPhone.
VISIT THE WEBSITE

In the beginning, it was absolute nothingness, then came Absolut Vodka. That’s where it all began, ending up in 18 international artists redesigning the Absolut’s iconic bottle for the new Millennium.
Absolut saw it was good, thus it took the whole creative experience to a mobile platform, bestowing the grace of playing with its freshly -redesigned bottle upon all its faithful customers.
Absolut Blank was thence the name of the offspring iPhone app, catching all sounds and inputs and turning them into a kaleidoscopic, one -of -a -kind visual interpretation of an already famous bottle of Vodka.

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